Update 27/10/11

We feel that our original question was somewhat too narrow at this stage of the investigation. We want to expand it from focusing solely on adjectives to include verbs and noun phrases, whilst continuing the idea of comparing the use in male and female adds. After collecting and analysing some data over the next few days, if any area seems too hold interesting scope for discussion we may also include that in the project. We will finalise the research question after this information has been gathered.